Valued Partners
Rogue
The strategic partnership between Hard Rock and Rogue melds the two brands attributes together in one ‘true life’ experience. By becoming a member of iamrogue.com guests have the opportunity to take part in an interactive world of entertainment. Whether it is tickets to a show at The Joint concert venue, a cabana at Rehab Pool Party or an all-out VIP weekend, Rogue and Hard Rock enable guests to feel like a rock star and share their creativity by posting original online content. Rogue’s presence throughout the Hard Rock property includes The Joint by Rogue concert venue, dedicated poolside cabanas and the Friday Night Live Concert Series by Rogue at the pool.
Skullcandy
The partnership between Skullcandy and Hard Rock Hotel brings together two companies long-dedicated to epic music and brilliant sound and makes it that much easier for guests and fans to live life louder. The partnership embodies several co-marketing opportunities between the companies such as social networking, cross promotions, in-room product integration and Skullcandy branded listening stations around the property. In addition, Skullcandy has the official naming rights to three of Hard Rock’s main stages: The Joint, Wasted Space and Friday Night Live at the pool, as well as the DJ booth at the property’s world-famous Sunday pool party Rehab.
Verizon
The partnership between Hard Rock Hotel and Verizon Wireless aligns two leading companies that share similar demographics, goals and a passion for music. Innovative programs that combine entertainment with the latest technology provide a mutual venture for companies and guests alike. Together, we’ve created a dynamic partnership around The Joint and Friday Night Live concert series that includes customer interaction, integrated branding and cross promotional opportunities that deliver both Verizon Wireless customers and Hard Rock Hotel guests the ultimate experience.
Anheuser-Busch
Anheuser-Busch’s signature Bud Light brand is the exclusive malt beverage sponsor for the Hard Rock’s Friday Night Live Concert Series and iconic pool party, Rehab. Anheuser-Busch also serves as the only draught beer served at The Joint, The Beach Club, and unique property owned restaurants. To unite the two lifestyle rich companies together, Anheuser-Busch’s branding is interwoven with rock ‘n roll style in a specially designed Bud cabana, and highlighted at exclusive promotions and high energy events throughout the year.
Frederick's of Hollywood
Frederick's of Hollywood sexy and iconic brands for women will serve as the "Official Swimwear" for Rehab at the Hard Rock Hotel. Through the partnership, the two brands actively promote the young and sexy lifestyle they represent across multiple venues, social networking, product integration, cross promotion and unique events. Frederick's of Hollywood can be seen throughout the Hard Rock Hotel Las Vegas, including event participation at the hotel's hottest clubs and pools and featured retail presence at the Hard Rock Store and Love Jones.
