John Varvatos

Award-winning men's designer John Varvatos has opened his second Bowery store inside the Hard Rock Hotel.

Award-winning men’s designer John Varvatos has opened his second Bowery store inside the Hard Rock Hotel. Possibly the most promising new talent in the industry, John has been awarded Designer of the Year and GQ’s Men’s Designer of the year. He is known for dressing super rock stars, professional athletes and international celebrities.

John Varvatos’ 3,000 square-foot Hard Rock Hotel boutique store is where fashion and music can live and groove together. The store features a stage with top-of-the-line gear for planned events, as well as impromptu jam sessions from visiting rockers, stars and shoppers alike. In addition to all three John Varvatos brands (Collection, Star USA and Converse), the store is the exclusive Nevada dealer of James Trussart guitars. Made from custom shaped metals, the high-end guitars have landed in the hands of well-known collectors such as Billy Gibbons of ZZ-Top, Joe Perry of Aerosmith, and Rick Neilson of Cheap Trick.