Anheuser-Busch's signature Bud Light brand is the exclusive malt beverage sponsor for the Hard Rock Hotel's Friday Night Live Concert Series and iconic pool party, Rehab. Anheuser-Busch also serves as the only draught beer served at The Joint, The Beach Club, and unique property owned restaurants. To unite the two lifestyle rich companies together, Anheuser-Busch's branding is interwoven with rock 'n roll style in a specially designed Bud cabana, and highlighted at exclusive promotions and high energy events throughout the year.