SPORTS ILLUSTRATED SWIMSUIT RETURNS TO LAS VEGAS WITH MORE THAN A DOZEN EVENTS TO CELEBRATE THE LAU

Wednesday Feb 09, 2011

SPORTS ILLUSTRATED SWIMSUIT RETURNS TO LAS VEGAS WITH

MORE THAN A DOZEN EVENTS TO CELEBRATE THE LAUNCH OF

THE 2011 SWIMSUIT FRANCHISE


Las Vegas Boulevard to Become Swimsuit Boulevard;

Ne-Yo To Perform at Club SI Swimsuit


NEW YORK, NY (February 9, 2011) – Sports Illustrated and the Las Vegas Convention and Visitors Authority (LVCVA) will celebrate the launch of the legendary 2011 Swimsuit Franchise with more than a dozen events in the “Entertainment Capital of the World” on February 16th and 17th featuring the 2011 Swimsuit models.  2011 Sports Illustrated Swimsuit content will launch on February 15th.


“Swimsuit is an iconic American franchise that reaches more than 60 million people each year,” said Mark Ford, President of the Time Inc. Sports Group. “There is no city except Las Vegas that could host the 72-hour launch party this iconic brand deserves.”


This is the second year of a three-year partnership between the LVCVA and The Sports Illustrated Group to have the LVCVA serve as the Presenting Sponsor of the annual Swimsuit launch week. The result of the partnership is a slate of collaboratively planned events and experiential marketing activities that will bring the Swimsuit franchise to life though out the city.


“Bringing together one of the world’s most exciting destinations, Las Vegas, and one of the world’s most dynamic media franchises, Sports Illustrated Swimsuit, creates the perfect partnership,” said Rossi Ralenkotter, president and CEO, LVCVA.  “By providing one-of-a-kind experiences like these, we give our visitors one more great reason to choose Las Vegas.”


Joining the LVCVA as Launch Week partners are the hotel and venue partners including Pranna in New York City.  In Las Vegas, Hard Rock Hotel & Casino is the official partner hotel for SI Swimsuit 2011. Marquee events featuring the 2011 Swimsuit models will be held at LAX  Nightclub at The Luxor Hotel and Casino; Vanity inside Hard Rock Hotel & Casino; and PURE Nightclub at Caesars Palace.

  • SI Swimsuit Launch Party hosted by Pranna in New York City: A party for VIP guests to be attended by the 2011 Swimsuit models prior to jetting off to Las Vegas. Party begins at 5:00 p.m. on February 15th.

  • SI Swimsuit on Location hosted by LAX Nightclub at Luxor Hotel and Casino: The SI Swimsuit launch week event will feature the 2011 Swimsuit models and bring to life the exotic destinations that served as settings for model shoots. Party begins 9:00 p.m. on February 16th.

  • Club SI Swimsuit hosted by Vanity inside Hard Rock Hotel & Casino: This annual event features a main stage reveal of the 2011 Swimsuit models, and a super powered performance from Grammy-Award winner Ne-Yo. Party begins at 9:00 p.m. on February 17th.

  • SI Swimsuit Overtime hosted by PURE Nightclub at Caesars Palace: This by-invitation-only event is the final celebrate of Swimsuit launch week in Las Vegas. Party begins at midnight on February 18th.


In addition, select Swimsuit models will make appearances at locations throughout the city during launch week, including renaming a part of Las Vegas Boulevard at the heart of The Strip, “Swimsuit Boulevard.” Las Vegas Mayor Oscar B. Goodman will preside over the ceremonial renaming. Models appearing in the 2011 issue will be appearing throughout Las Vegas on February 16th and 17th, signing autographs and getting a taste of the world-class Las Vegas entertainment offerings.  Fans can attend events with the 2011 Swimsuit models at the following times and locations:  


Wednesday, February 16

Noon - 2:00 pm PT DINING WITH SI SWIMSUIT

SI Swimsuit Lunch at STK at The Cosmopolitan.  A DJ will spin while fans taste some of the steakhouse’s signature dishes and meet 2011 SI Swimsuit models.


3:00 – 5:00 pm PT JABBAWOCKEEZ & THE SI SWIMSUIT MODELS

2011 SI Swimsuit models will be at Diablo’s Mexican Cantina at Monte Carlo for photos and autographs and a performance by the Jabbawockeez.


Thursday, February 17

Noon - 2:00 pm PT SWIMSUIT TALKS: FASHION & BEAUTY

Fashion Show will host a fashion & beauty roundtable with SI Swimsuit models and editors, followed by autographs and photos with fans.


1:00 - 3:00 pm PT SWIMSUIT AT HARD ROCK

Models will be in Hard Rock Hotel & Casino’s Hard Rock Store to sign autographs and pose for complimentary photos with fans.  


3:00 – 5:00 pm PT MEET & GREET WITH HUMAN NATURE AND THE SI SWIMSUIT MODELS

Swimsuit arrives at Caesars Palace for a Human Nature performance, along with autographs with fans in front of Rao’s.


About the Time Inc. Sports Group

The Time Inc. Sports Group’s award-winning journalism powers a media company that includes Sports Illustrated, SI.com, Golf Magazine, Golf.com, SI olf Plus, SI Presents, SI Kids, SI International, SI Books, SI Mobile, SI Swimsuit, SI Social, consumer products and Live Media. Earlier this year, Sports Illustrated was named to Adweek’s list of the media industry’s hottest brands.


About Sports Illustrated Swimsuit

Sports Illustrated Swimsuit is a powerhouse media franchise that reaches more than 60 million people annually, and more men 18 to 34 than the Super Bowl. The iconic franchise now spans more than 20 product extensions in digital, social, broadcast, publishing, mobile and consumer products.  Since debuting in 1964 Swimsuit has become a pop-culture phenomenon and an established launching pad for successful careers in TV, fashion, business and film.  


ABOUT THE LVCVA
The Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing Southern Nevada as a tourism and convention destination worldwide, and also with operating the Las Vegas Convention Center and Cashman Center.  With approximately 148,000 hotel rooms in Las Vegas alone and 9.9 million square feet of meeting and exhibit space citywide, the LVCVA's mission centers on attracting ever increasing numbers of leisure and business visitors to the area.  For more information, go to www.lvcva.com or www.VisitLasVegas.com.

Contact:
Emily Christopher
Sports Illustrated
(212) 522-8473
Emily_Christopher@timeinc.com


Las Vegas Media Contact:
Aurrice Duke R&R Partners for LVCVA
702.318.4255
Aurrice.Duke@rrpartners.com

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