WORLD FAMOUS REHAB POOL PARTY RETURNS FOR EIGHTH SEASON AT HARD ROCK HOTEL & CASINO, LAS VEGAS

Monday Mar 14, 2011

WORLD FAMOUS REHAB POOL PARTY RETURNS FOR EIGHTH SEASON AT HARD ROCK HOTEL & CASINO, LAS VEGAS

 SUNDAY, APRIL 17

The Original “Daylife” Party Opening Weekend Expects to Break REHAB Attendance Records

Las Vegas – March 14, 2011– Poolside glamour rules as the preeminent “daylife” experience, REHAB, returns to the Hard Rock Hotel & Casino in Las Vegasfor an unprecedented eighth season.  The world famous Sunday pool party will reach new heights this summer when it kicks off on April 17.  

“There is no doubt Hard Rock Hotel & Casino is Las Vegas’ ultimate destination for party-goers from around the globe,” said Bill Warner, owner of Warner Gaming and CEO of Hard Rock Hotel & Casino.  “We have revamped the property and pool area to provide guests with superior service, quality and amenities.  REHAB promises to be an unparalleled experience they will never forget.”    

More than 4,000 partygoers will travel from around the world to attend this premiere pool party each weekend, making it the biggest entertainment destination in Las Vegas. Each year, the property’s signature pool party continues to grow and evolve.  The 2010 season was the largest grossing Rehab season-to-date in the seven-year history.  The overall revenue for 2010 was up nearly 10% over prior years and the 2010 season was extended two additional weeks beyond any season prior.  This season promises to be even more successful with rooms nearly sold out for opening weekend and cabana reservations to near capacity.

Named one of the top-10 pools in the world by the Travel Channel, and one of Tripadvisor’s top-10 sexiest hotels in the US, REHAB offers 50 poolside cabanas that include 42-inch HD plasma TVs and poolside spa service options courtesy of Reliquary Water Sanctuary & Spa. Hard Rock has partnered with Angel Management Groupto provide VIP host services, marketing, and special event programming for the 2011 season.

REHAB happens every Sunday through October. Hours of operation are from 10 a.m. until sunset. Cover charges vary based on holidays and special events, but generally cover is $40 for men, $20 for womenand local ladies receive complimentary access.  Rehab patrons will also enjoy a separate valet near the pool entrance for easy access. Cabanas are in high-demand, so those interested should book early by contacting the REHAB hotline at (702) 693-5555.
 

Hard Rock Hotel & Casino offers exclusive REHAB room packages. Book online at www.hardrockhotel.com.

For additional information and images from REHAB events, visit www.hardrockhotel.comand www.rehablv.com. Keep up with REHAB on Twitter(@Rehab_LV) and Facebook.

About Hard Rock Hotel & Casino

Hard Rock Hotel & Casino is a premier destination entertainment resort in Las Vegas, owned by Brookfield Real Estate Finance Fund II, a division of Brookfield Asset Management (NYSE: BAM) and managed by WG-Harmon, LLC, a subsidiary of Warner Gaming, LLC.  Built in 1995, the property completed a $750 million expansion in 2010. Hard Rock Hotel & Casino offers an energetic entertainment and gaming experience with the services and amenities associated with a boutique luxury resort hotel. The property is known for its innovative nightlife and music scene where such acts as The Rolling Stones, Bon Jovi, Paul McCartney, Incubus, Nine Inch Nails and The Killers have all performed.  Features of the property include an 11-story Hard Rock Hotel tower with 640 guest rooms, 17-story Paradise Tower with 490 rooms and suites and the all-suite HRH Tower with 359 suites, eight spa villas and seven penthouse suites; 72,000 square feet of casino space; 80,000 square feet of flexible meeting and convention space; the luxurious Vanity nightclub; Reliquary Water Sanctuary & Spa; Reliquary Salon; 4.8 acres of tropical pool paradise; REHAB, the trendsetting Sunday afternoon pool party; The Joint concert venue, home to Supernatural Santana: A Trip Through the Hits; Hart & Huntington Tattoo Co.; Poker Lounge; restaurants including Rare 120 steakhouse, the Tuscan-style Italian eatery AGO, world-renowned Nobu, Johnny Smalls, Pink Taco and Mr. Lucky’s 24/7 diner; numerous cocktail lounges; several retail stores; and a state-of-the-art Fitness Center.  For room availability and additional information call 800.HRD.ROCK (800.473.7625) or visit www.hardrockhotel.com.

 

Press Contacts:

Eddie Garcia
Allison & Partners
310-496-4470
eddie@allisonpr.com

 

Jessie Pound
Hard Rock Hotel & Casino, Las  Vegas
702-693-5243
jpound@hrhvegas.com

 

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